FRIDAY COLLECTIVE
The CPG conglomerate, Newell Brands, launched a new brand into their fragrance brand portfolio called Friday Collective. The brand was created to target a Gen Z consumer. This project included: social media management, social content creation, and influencer contracting.
Social post promoting the curated brand playlists.
A screenshot of one of the influencer posts. Via @antonibumba
Social Content for the branded Instagram.
Instagram influencer content from @theeyesofmylens.